This was a school assignment involving package design. I had to come up with the product and design a functional package. Pumpkin seeds appealed to me because most of the seeds I'd seen on the shelves were mild flavors in garish packages. I wanted to create a package and product line that could possibly take some of the market share away from sunflower seeds, which currently dominate store shelves.
Additionally, I created the vegan logo using a highly recognizable v and placing a leaf on top to suggest perhaps a carrot or a pot with a vegetable growing.